October 5 2024
We can hardly believe it – Capri Swim is officially two years old! What started as a small dream has blossomed into an incredible journey filled with creativity, growth, and unwavering love from each and every one of you. To our amazing community, this milestone is as much yours as it is ours. Your loyalty, support, and encouragement have brought Capri Swim to life, and for that, we are endlessly grateful.
As we celebrate, let’s take a moment to reflect on the best moments that have shaped our story, made possible by you.


Where It All Began
Two years ago, Capri Swim was born out of pure frustration with swimwear that just didn’t live up to the hype. After spending nearly $300 on a bikini from a well-known brand – only for it to fall apart after three wears – I knew something had to change. With no background in fashion design, but fuelled by passion and determination, I decided to create a brand that would stand for quality, creativity, and longevity.
Capri Swim launched in October 2022 with just three bikini sets. One of those sets, Isla, became a fan favourite and continues to sell out every time we restock. It’s been a wild ride since our first launch, but none of this would be possible without you.
2022 – The Beginning
In the summer of 2022, Capri Swim’s very first samples arrived, and we were so excited! With really no idea what I was doing, low-budget photoshoots with my beautiful friends turned into unforgettable memories that still inspire us today. Our first big campaign came to life with the help of Jess (@jessbvisuals), who has since become a staple in our creative team.
When we launched in October 2022, we were blown away by the response. Selling 40 sets on our very first night was an incredible feeling and one that we didn't expect being a new brand in the market.




2023 – The Growth
By 2023, Capri Swim was really getting going. We worked with Kirra (@kirraedited), our talented graphic designer, to bring the now iconic Lily Set to life. You all fell in love with it, so much so that it sold out multiple times! To this day, it remains our best seller that we can't seem to keep in stock!
We celebrated our first birthday in October with our closest friends, and your continued love and support pushed us through an exciting summer as we packed order after order, making sure your bikinis arrived in time for the holidays.
2024 – A Year of Connection
This year has truly been our biggest yet, thanks to you. We’ve deepened our connection with our Capri Swim community, receiving your feedback, ideas, and kind words that help shape the brand. Our January launch of the Oasis of Flora collection was one of our proudest moments, and we’re excited to be restocking some of your favorites soon! The year isn't over and we can't wait to bring you a new collection very soon and see what the rest of the year has in store for us.


Thank you for being with us on this incredible journey. Whether you've been here from day one or you just joined us, your support means the world. Here’s to many more years of bold, beautiful bikinis and unforgettable summer memories.
With love,
Gabby & Capri Swim Team